Dutch Pro Life insurance changes name, but loses 9000 customers

That is almost 8 per cent of the 120,000 customers Pro Life had last year, the Nederlands Dagblad reports. The members left, most likely because of a change in the policy of Pro-Life insurance. Last autumn, the insurance announced that it would start reimbursing medical procedures, including abortion, IVF, euthanasia and transgender care. And with that change, the organisation lost its exclusive feature. As many people have chosen Pro-Life, primarily because it did not support these treatments, 20 per cent of the ex-customers left for this reason.

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Pro-Life president Jos Leijenhorst says that it is the first time the organisation has lost so many customers. At the same time, he indicates that he is very grateful that not more people have left. “We did not know what we could expect. But with 111,000 customers left, we have confidence in the future.”

Name change

At the same time, Leijenhorst points out that the new insurance strategy attracted new people as well. Considering that, Pro-Life lost about 9000 members in total last year.

From September on, the insurance will change its name to “The Christian Insurance”. Leijenhorst says that the organisation wants to be explicit about its Christian foundations. He explains to the Reformatorisch Dagblad that the organisation finds a different name more suitable “because it does more than protecting life.” According to him, the question of a name change had come up a few years ago already. Leijenhorst adds that the name change has nothing to do with the policy change.